In 1973, the pioneering Polish feminist artist Natalia LL made a video as part of her multimedia performance-based project Consumer Art. By lustfully eating bananas, she wanted to tackle both the local problematic and consumerism as the global phenomenon. It is somehow expected that this work was highly controversial back then, due to an explicit sexual connotation; however, it seems that even today, forty years after it was made, it still is.

The eating activity, therefore, functions as a provocation on many levels. Namely, in the first place, it can be interpreted in the light of the local socio-political context - at the beginning of the 1970s, the Polish society was still recovering from the Stalinist era and was marked by the social dissatisfaction and unrest. The socialist state had a poor economy. so any sort of exotic goods were hard to find and were considered a commodity (it can be said to a certain extent that a banana was a signifier of the relationship between East and West, or communism and capitalism, during that time). However, Natalia LL's decision to eat a banana was a direct commentary on a shifting of social reality and income of consumerism. The appetite of the citizens grew, as well as a desire to speak or show the themes regarding gender in sexuality freely in public space.